Genuine

Today's Word I Hate To Say is Genuine!

Merriam-Webster Dictionary - Genuine
gen·u·ine adjective \ˈjen-yə-wən, -(ˌ)win, ÷-ˌwīn\
: actual, real, or true : not false or fake
: sincere and honest

1 a :  actually having the reputed or apparent qualities or character <genuine vintage wines>
   b :  actually produced by or proceeding from the alleged source or author <the signature is      genuine>
   c :  sincerely and honestly felt or experienced <a deep and genuine love>
   d :  actual, true <a genuine improvement>

2:  free from hypocrisy or pretense :  sincere
     — gen·u·ine·ly adverb
     — gen·u·ine·ness  noun

The word genuine is not the problem; it is how people say it.  GenuWine - Ugh! I guess this is fine if you are a Old-time Southern Baptist Preacher man in the heat of a Hell, Fire, and Brimstone sermon.  For the rest of us, would you like some wine with that [gin]?  Really?

While, according to the dictionary, genuWine is acceptable, it has become archaic in its usage and unless you plan to return to the 70's, it is time to get with the now! Genuine!